Top-level navigation ratified 8/21/26 (Vaishali's engineer-first nav + page order). ~85% locked — items tagged [Q#] depend on open follow-ups; none block the homepage wireframe or the templates. Launch-day count is 44 if Insights fast-follows.
Inputs: 27-file site audit · Positioning Strategy (Aug 24) · StoryBrand Framework v1 · Aug 21 kickoff transcript · July 31 exploratory call. Slugs are domain-agnostic pending the new STM domain (Kaymen/Jeff).
Hub Pages
Section entry points — orient, route & rank
Detail Pages
Problem, material, industry, proof & conversion pages
Utility Pages
Legal & supplier-facing — necessary, de-emphasized
Status Badges
The order is the engineer's order, ratified 8/21: what's failing (Solutions) → what solves it (Materials) → who it's for (Industries) → why it works (Technology) → prove it (Resources) → who you're talking to (About STM). Never products-first. Supply chain gets a dedicated fast lane instead of wading through the education.
/solutions/
/materials/
/industries/
/technology/
/resources/
/about/
/sample-kit/ · /contact/ · /rfq/ · /procurement/
Utility strip (above header nav): For Procurement · Contact · +1.860.243.1122. Mobile: full-height drawer with CTAs pinned to the bottom.
Make STM legible to an engineer in ten seconds, borrow the defense authority without wearing only the uniform, and route four buyers to their doors. Hero ("Shielding built into the fiber. Not bolted on.") → trust bar in live text → the problem (add-on shielding fails in service) → why STM with the 1,000× micrograph → four story tiles at platform-generic altitude → industry doors → material families → Mission-Ready in Three Steps → proof strip → CTA band + FAQ block.
/Key Decisions
The engineering-problem front door: routes by what's failing — EMI leakage, lightning and grounding, ESD, enclosure shielding, sensing, facility shielding. One card per child page plus links into the industry doors. Carries the approach-level competitive frame — engineered-in vs. bolt-on — once, at the top.
/solutions/6 Solution Pages
Phase 2 candidates: Wi-Fi isolation · RF reflection · cable & harness wraps · composite integration · radiology/MRI.
Composite airframes have no metal skin to carry current, and every ounce of added metal is a negotiation lost. Ground plane and strike path at 0.7–1.5 oz/yd², told at cleared altitude.
/solutions/lightning-strike-ground-plane/Fabric-over-foam and conductive gasketing; conductivity across joints and seams. 0.02 Ω·cm across the paired closure; hook & loop cross-link.
/solutions/emi-gaskets/Portable and fixed enclosures, shielded bags, pouches, case liners, pop-up tents and shelters. Absorbs the old Security industry content.
/solutions/shielded-enclosures-cases/Bed and pressure sensors, biosensors, wearables, defibrillation components. Resistivity that holds through stretch and wear; K252S anchor [Q13].
/solutions/pressure-wearable-sensing/5G densification and signal flooding: server-room shielding, RF blankets and barriers, harness wraps, dielectric liners. Large-format widths, installed on site.
/solutions/data-center-cell-site-shielding/Electrostatic discharge across aerospace, medical and industrial; resistance specs by material family, rebuilt from the products matrix.
/solutions/esd-protection/"Start with the problem, not the roll." Interactive selector — filter by shielding effectiveness @ 1 GHz, weight, stretch, coating, width and skin contact — plus a comparison table of every SKU and the six family cards. The Material Selection Guide download lives here as the transitional CTA; no separate page needed.
/materials/Ultra-light silver tricot scrims: 0.7–1.5 oz/yd², −42 to −55 dB at 1 GHz, widths to 76". Composite integration, ground planes, lowest-weight shielding.
/materials/conductive-knits/Indexed HTML page for SMS-0105: spec table, on-page SE curve [Q14], micrograph, applications, ladder, FAQ, PDF secondary.
/materials/k087s-conductive-knit-scrim/SMS-0106. Template pilot for the spec-page build — best shielding story in the knit family.
/materials/k158s-conductive-knit-scrim/Rip stop and taffeta, silver or nickel/silver: 1.4–2.4 oz/yd², −65 dB at 1 GHz, tensile to 14,000 psi. Gaskets, enclosures, architectural, flexible circuits.
/materials/conductive-wovens/SMS-0116. Silver rip stop for gasketing and enclosure work.
/materials/w077s-conductive-rip-stop/SMS-0115. Nickel over silver for durability and corrosion resistance; one of the two SwiftShield™ test materials.
/materials/w077ns-conductive-rip-stop/SMS-0118. Tightly woven taffeta for high attenuation with breathability.
/materials/w823ns-conductive-taffeta/Point-bonded nylon, nickel/silver: 3.0 oz/yd², −70 dB at 1 GHz, dimensionally stable, 814 g/m²/24 h water-vapor transmission. Architectural, bags and pouches.
/materials/conductive-non-wovens/SMS-0113. The SwiftShield™ workhorse. NPB20N3S enhanced grade added if productized [Q18].
/materials/npb20ns-conductive-non-woven/SMS-0102/0103. 1" and 2" widths, 0.02 Ω·cm across the paired closure, rated to 5,000 cycles. One page doing family and spec duty.
/materials/conductive-hook-and-loop/SMS-0155. High-purity silver on nylon/Lycra: 500% elongation MD, <1.5 Ω/sq, 72" wide, soft finish for extended skin contact. The medical door's anchor material.
/materials/k252s-conductive-spandex/The challenger play: "shielding that breathes." Foil-as-vapor-barrier villain → mechanism → PD-1055 test program → mold time-lapse → application table → materials used → FAQ. Sits at root level, cross-linked from the facilities door.
/swiftshield/Four audience doors plus the applications × material-family matrix, rebuilt from the current Products page as a real, indexable table. Every door runs the same engineer-first order: problem → why STM → outcomes → materials → story tile → FAQ.
/industries/Jargon-fluent, zero education. Black/silver guardian register. Weight vs. shielding, qualification, Berry, traceability, elite rating, appliqué depth. Platform naming per the cleared list.
/industries/aerospace-defense/Light clinical register — "small fish welcome; these programs close in weeks." Drift, stretch and skin contact → biocompatible silver [Q13], consistency, co-development. Defense proof as imported credibility.
/industries/medical-wearables/Steel register. Signal flooding and interference incidents at facility scale → wovens and non-wovens, installability, large-format widths.
/industries/telecom-industrial/Architectural calm register for SCIF integrators, FSOs and architects. Foil = vapor barrier = mold = reopened walls → SwiftShield™ → PD-1055 evidence → accreditation confidence.
/industries/architectural-secure-facilities/The mechanism explained to a skeptical peer: chemical, molecular-level bond; 100% encapsulation of every fiber; surface deposits by contrast at approach level, unnamed. Micrographs 100×–1,000× as the signature motif.
/technology/encap/"Data you can defend in a review." In-house electrical, mechanical, RF 30 MHz–18 GHz and environmental −100°F–500°F, UV and fluid exposure; third-party free-space method to 40 GHz.
/technology/testing-lab/The ladder as a page: alloy and construction → EnCap metalization → coatings → lamination → absorber integration → slitting, die-cut, CNC → finished part. Custom engineering and co-development live here.
/technology/fiber-to-finished-part/Filterable library: data sheets linking to the material pages, case studies, the selection guide, the FAQ hub and the compliance block. Everything a qualification review asks for, in one place.
/resources/PD-1055 retold properly: ICD/ICS-705 and IC Tech Spec v1.5.1 objective, 13 configurations, method, publishable results, installation stages, videos. "Confidential" stamp resolved before publication.
/resources/case-studies/architectural-shielding/Standalone hub aggregating the per-page blocks plus general questions — what shielding effectiveness means, silver vs. nickel/silver, and the "do you sell to individuals?" filter.
/resources/faqs/The verification page: Berry statement, AS9100D/ISO (current Amtivo certificate only — the 2023 ASR cert retires), ITAR/EAR posture, Made in USA, export record, Lockheed Elite Supplier 11+ years, OTD >98.5% / quality >99.9% with source and date.
/resources/compliance-certifications/Index for the content calendar — one flagship plus two LinkedIn derivatives a month: why shielding fails at the seam, what foil does to a wall, curve explainers. Launch with 2–3 seeds or fast-follow.
/insights/The origin told right: WWII-era radar, tow targets, 1955 → timeline (2011 AS9100, 2014 expansion, 2021 IPS) → Aerospace Alley facility → the ethic ("discretion is part of the mission") → new team and facility photography.
/about/Endorsement framing — "an Integrated Polymer Solutions company." The portfolio told as buyer benefit (conductive + absorptive + gaskets under one family) at cleared altitude; brand cards trimmed and links fixed.
/about/ips/Culture and facility photos with the ADP Workforce Now hand-off. Current page, rewritten.
/careers/The flagship offer, promoted hard and gated honestly. Kit photo (needs the shoot), contents list [Q26], data sheets and independent curves included. The form is the qualification: application, frequency range, quantity horizon, timeline, company, U.S.-person status → Edge. Triggers the auto-reply and the nurture series.
/sample-kit/Supply-chain path: drawing and spec upload, RFQ number, part numbers, quantities. ITAR-aware handling — "share only what you can." Routes to Edge tagged supply-chain.
/rfq/The relationship CTA as the contact page: "Tell us the mission — environment, frequencies, constraints." Response-time promise printed and kept. Industry subject field feeds Edge tagging.
/contact/The ninety-second verification lane: certs, Berry statement, capabilities list, part-number index, quality and OTD record, T&C of Sale, direct RFQ link. The page the recent next-gen solicitation deserved.
/procurement/For STM's vendors, distinct from the procurement lane for buyers: T&C of Purchase (with the internal note removed first), Purchasing Quality Notes, supplier survey expectations.
/suppliers/Real policy coordinated with IPS legal — replaces the WordPress default text. Covers forms, Edge and analytics.
/privacy-policy/Real website terms — replaces the duplicated boilerplate currently at /terms-of-service/.
/terms-of-use/Real cookie and consent policy matched to the analytics stack.
/cookie-policy/Six sections ratified 8/21, left to right. The procurement/supplier path is the one addition to the original six. Request Sample Kit is the primary button; Talk to an Engineer is the secondary link.
Solutions
Materials
Industries & Technology
About & Resources
Footer also carries: legal name "Swift Textile Metalizing, LLC — an Integrated Polymer Solutions company" · 23 Britton Drive, Bloomfield, CT 06002 · phone/fax · LinkedIn · certification line (AS9100D · ISO 9001:2015 · ITAR/EAR · Berry Amendment · Made in the USA) · Privacy · Terms of Use · Cookie Policy · T&C of Sale · trademark line for EnCap™ and SwiftShield™.
WordPress — modular blocks, client-editable
Edge — every form, tagged
Auto-reply + sample-kit series
Per-CTA events, industry-tagged leads
Org · Product · FAQPage · Breadcrumb
ADP Workforce Now hand-off
| Current URL (swift-textile.com) | Redirects to |
|---|---|
| /our-offerings/ | /solutions/ |
| /our-offerings-products/ | /materials/ |
| /our-offerings-industries/ | /industries/ |
| /our-offerings-capabilities/ | /technology/encap/ (quality content → /resources/compliance-certifications/) |
| /our-offerings-our-brands/ | /about/ips/ |
| /architectural-shielding-3/ | /swiftshield/ |
| /downloads/ · /download/ | /resources/ |
| /terms-of-service/ | /terms-of-use/ |
| /careers/ · /contact/ · /cookie-policy/ | unchanged (new domain) |
| 9 × data-sheet PDFs (STEX-SAL-SMS-*) | matching /materials/… spec page |
| PD-1055 case-study PDF | /resources/case-studies/architectural-shielding/ |
| Certificate PDFs (2023 ASR retired) · T&C of Sale | /resources/compliance-certifications/ |
| T&C of Purchase · Purchasing Quality Notes | /suppliers/ |
The rankings lost in migration are largely the wrong ones (fabric-store traffic); the map preserves the rest.
Cleared platform/customer naming list. Holds: Aerospace & Defense door · lightning-strike solution · homepage story tile · Our Story.
Exact award names, years, badge rights. Holds: trust bar · Compliance page · homepage proof strip.
Berry wording · ITAR registered vs. compliant · CMMC/NIST status. Holds: trust bar · Compliance · Procurement.
Priority order for the six solution pages. Affects build order only.
Curve republication · PD-1055 publishable numbers · video clearance. Holds: spec pages · SwiftShield · case study.
Active roster + unified part-number scheme. Affects Materials section completeness.
Value-add revenue share · IPS naming altitude. Holds: Fiber to Finished Part · Part of IPS.
Sample-kit contents · gating fields · response-time promise. Holds: all four conversion pages.
None of these blocks the walkthrough or the homepage wireframe. Q3 and Q11 block copy on the defense pages and the trust bar.
Homepage wireframe — gates everything; design starts on its approval.
Templates — material spec page (K158S pilot), industry door (Medical & Wearables pilot, to force the light register early), solution page (Lightning Strike).
Conversion set — sample kit → RFQ → contact → procurement, with Edge mapping agreed in parallel.
SwiftShield™ + case study — the challenger story, pending clearance.
Technology trio, About, Resources, utilities.
Redirect map + PDF re-hosting as a pre-launch checklist item.
Phase 1 = 45 launch-ready pages, against roughly 10 indexable today. The following deepen solution-level SEO, extend the proof library, and build out the nurture engine after launch.
Swift Textile Metalizing, LLC
Website Architecture Document — Phase 1 · 4 conversion pages · 12 page + 15 PDF redirects
| # | Page | URL | Section | Tier | Badges |
|---|---|---|---|---|---|
| 1 | Home | / | Primary | Hub | Priority |
| 2 | Solutions Overview | /solutions/ | 01 Solutions | Hub | — |
| 3 | Lightning Strike & Ground Plane | /solutions/lightning-strike-ground-plane/ | 01 Solutions | Detail | Priority · SEO · Q3 |
| 4 | EMI Gaskets | /solutions/emi-gaskets/ | 01 Solutions | Detail | SEO |
| 5 | Shielded Enclosures, Bags & Cases | /solutions/shielded-enclosures-cases/ | 01 Solutions | Detail | SEO |
| 6 | Pressure Mapping & Wearable Sensing | /solutions/pressure-wearable-sensing/ | 01 Solutions | Detail | Growth · SEO |
| 7 | Data Center & Cell-Site Shielding | /solutions/data-center-cell-site-shielding/ | 01 Solutions | Detail | Growth · SEO |
| 8 | ESD Protection | /solutions/esd-protection/ | 01 Solutions | Detail | SEO |
| 9 | Materials Library / Selector | /materials/ | 02 Materials | Hub | Priority |
| 10 | Conductive Knits | /materials/conductive-knits/ | 02 Materials | Detail | SEO |
| 11 | K087S Knit Scrim 48×21, Ag | /materials/k087s-conductive-knit-scrim/ | 02 Materials | Detail | SEO |
| 12 | K158S Knit Scrim 55×40, Ag | /materials/k158s-conductive-knit-scrim/ | 02 Materials | Detail | SEO |
| 13 | Conductive Wovens | /materials/conductive-wovens/ | 02 Materials | Detail | SEO |
| 14 | W077S Rip Stop, Ag | /materials/w077s-conductive-rip-stop/ | 02 Materials | Detail | SEO |
| 15 | W077NS Rip Stop, Ni/Ag | /materials/w077ns-conductive-rip-stop/ | 02 Materials | Detail | SEO |
| 16 | W823NS Taffeta, Ni/Ag | /materials/w823ns-conductive-taffeta/ | 02 Materials | Detail | SEO |
| 17 | Conductive Non-Wovens | /materials/conductive-non-wovens/ | 02 Materials | Detail | SEO |
| 18 | NPB20NS Point-Bonded, Ni/Ag | /materials/npb20ns-conductive-non-woven/ | 02 Materials | Detail | SEO |
| 19 | Conductive Hook & Loop, Ag | /materials/conductive-hook-and-loop/ | 02 Materials | Detail | SEO |
| 20 | K252S Conductive Spandex, Ag | /materials/k252s-conductive-spandex/ | 02 Materials | Detail | Growth · SEO |
| 21 | SwiftShield™ System | /swiftshield/ | 02 Materials | Detail | Differentiator · Q14/Q40 |
| 22 | Industries Overview | /industries/ | 03 Industries | Hub | — |
| 23 | Aerospace & Defense | /industries/aerospace-defense/ | 03 Industries | Detail | Priority · Q3 |
| 24 | Medical & Wearables | /industries/medical-wearables/ | 03 Industries | Detail | Priority · Growth |
| 25 | Telecom & Industrial | /industries/telecom-industrial/ | 03 Industries | Detail | Growth |
| 26 | Architectural & Secure Facilities | /industries/architectural-secure-facilities/ | 03 Industries | Detail | Differentiator |
| 27 | EnCap™ Technology | /technology/encap/ | 04 Technology | Detail | Differentiator · Priority |
| 28 | Testing & Characterization Lab | /technology/testing-lab/ | 04 Technology | Detail | Q14 |
| 29 | Value-Add: Fiber to Finished Part | /technology/fiber-to-finished-part/ | 04 Technology | Detail | Differentiator · Q2/Q4 |
| 30 | Resource Library | /resources/ | 05 Resources | Hub | — |
| 31 | Case Study: Architectural Shielding | /resources/case-studies/architectural-shielding/ | 05 Resources | Detail | Differentiator · Q40 |
| 32 | FAQs | /resources/faqs/ | 05 Resources | Detail | SEO/AIO |
| 33 | Compliance, Certifications & Awards | /resources/compliance-certifications/ | 05 Resources | Detail | Priority · Q10/Q11 |
| 34 | Insights / Technical Articles † | /insights/ | 05 Resources | Detail | SEO/AIO · fast-follow |
| 35 | Our Story | /about/ | 06 About | Detail | Priority |
| 36 | Part of IPS | /about/ips/ | 06 About | Detail | Q4 |
| 37 | Careers | /careers/ | 06 About | Detail | — |
| 38 | Request the Engineering Sample Kit | /sample-kit/ | Conversion | Detail | Conversion · Priority |
| 39 | Submit an RFQ | /rfq/ | Conversion | Detail | Conversion |
| 40 | Talk to an Engineer (Contact) | /contact/ | Conversion | Detail | Conversion |
| 41 | For Procurement & Supply Chain | /procurement/ | Conversion | Detail | Conversion |
| 42 | Supplier Resources | /suppliers/ | Utility | Utility | — |
| 43 | Privacy Policy | /privacy-policy/ | Utility | Utility | — |
| 44 | Terms of Use | /terms-of-use/ | Utility | Utility | — |
| 45 | Cookie Policy | /cookie-policy/ | Utility | Utility | — |
45 pages total. With Insights † deferred to fast-follow, launch-day count is 44. Slugs are domain-agnostic pending the new STM domain.